Product design & strategy studio, helping companies deliver the next generation of digital products.

Product design & strategy studio, helping companies deliver the next generation of digital products.

Product design & strategy studio, helping companies deliver the next generation of digital products.

We're a product design & strategy studio, that helps start-ups and established companies create the next generation of digital products for mobile and beyond. We were established in 2021 by Dan Tase and Louana David, after leading product design & strategy projects for some of the world's largest businesses.


We work independently, or by assembling skilled groups of designers, researchers, strategists, and engineers from our extensive network of collaborators.

We're a product design & strategy studio, that helps start-ups and established companies create the next generation of digital products for mobile and beyond. We were established in 2021 by Dan Tase and Louana David, after leading product design & strategy projects for some of the world's largest businesses.


We work independently, or by assembling skilled groups of designers, researchers, strategists, and engineers from our extensive network of collaborators.

We do 3 things, and we do them well.

We do 3 things, and we do them well.

We do 3 things, and we do them well.

Fix the basics

Fix the basics

You have a product area that hasn't been touched in a while, and now competitors are catching up to you and customers are unsatisfied. We can help you figure out the market needs, and deliver a great iteration that will bring you back to #1.

You have a product area that hasn't been touched in a while, and now competitors are catching up to you and customers are unsatisfied. We can help you figure out the market needs, and deliver a great iteration that will bring you back to #1.

Shake things up

Shake things up

You have a very talented team, but they're too close to a specific problem to see beyond the current constraints and find a great, long-lasting solution. We can help you and your team shake things up, and imagine how the future could look like.

You have a very talented team, but they're too close to a specific problem to see beyond the current constraints and find a great, long-lasting solution. We can help you and your team shake things up, and imagine how the future could look like.

Start-up

Start-up

You're an early stage start-up that's launching their first idea to market, or you've had an unsuccessful launch and are now looking to pivot in a different direction. We can help you figure out your idea's potential, and bring your vision to life in a successful first iteration.

You're an early stage start-up that's launching their first idea to market, or you've had an unsuccessful launch and are now looking to pivot in a different direction. We can help you figure out your idea's potential, and bring your vision to life in a successful first iteration.

No useless decks.
No buzzwords.
No task-toggling.
No bullshit.

No useless decks.
No buzzwords.
No task-toggling.
No bullshit.

No useless decks.
No buzzwords.
No task-toggling.
No bullshit.

Partners from day 1

Partners from day 1

We embed ourselves within your team, working together from kick-off to launch and beyond.

We embed ourselves within your team, working together from kick-off to launch and beyond.

Radical transparency

Radical transparency

We share progress early and often as it helps us move fast and build the right thing, the right way.

We share progress early and often as it helps us move fast and build the right thing, the right way.

No bullshit

No bullshit

We avoid long presentations and big-bang reveals. Our goal is to get things done, and we dismiss anything that stands in the way of that.

We avoid long presentations and big-bang reveals. Our goal is to get things done, and we dismiss anything that stands in the way of that.

Small, focused teams

Small, focused teams

We don't toggle projects. You get a dedicated team, fully immersed into your business & challenges.

We don't toggle projects. You get a dedicated team, fully immersed into your business & challenges.

Prototype driven

Prototype driven

A prototype is worth 1000 meetings. We collaborate and sync on design artefacts more than on vague Google Docs & Sheets.

A prototype is worth 1000 meetings. We collaborate and sync on design artefacts more than on vague Google Docs & Sheets.

Fully committed

Fully committed

We're into long-term commitments, not one night stands. The majority of our clients come back to us within less than 12 months with new initiatives.

We're into long-term commitments, not one night stands. The majority of our clients come back to us within less than 12 months with new initiatives.

Manifesto

Manifesto

We started Rubber from a deep frustration with the 'good enough' mentality of the studio ecosystem. Good enough work, with good enough outcomes, for good enough clients. Who the hell wants that?


So from day 1, we said good enough is not enough. We want to deliver incredible (and risky) work, with hard-to-achieve (but potentially life-changing) outcomes, for bold companies. No business-as-usual. No useless decks. No big bang reveals. No bullshit.


As for you, it's tough out there. We get it. The state of the economy at the moment is pushing you to play it safe, so all risky and innovative projects are dismissed from the get go. Survival instincts kick in, and you're just focusing on short-term gains. Understandable.


That said, tough times are also fertile grounds for opportunity. Thinking big and taking risks might not be the safest way to survive, but it's a clear way towards growth. Think Apple launching a phone with no keyboard. Think Nike taking a leap of faith on Michael Jordan. Think Airbnb re-inventing themselves during the pandemic. Now is the best time to do all the things that you've been too afraid to do, and do them better than ever.


So if you're also tired of 'good enough', reach out. And let's get to work.

We started Rubber from a deep frustration with the 'good enough' mentality of the studio ecosystem. Good enough work, with good enough outcomes, for good enough clients. Who the hell wants that?


So from day 1, we said good enough is not enough. We want to deliver incredible (and risky) work, with hard-to-achieve (but potentially life-changing) outcomes, for bold companies. No business-as-usual. No useless decks. No big bang reveals. No bullshit.


As for you, it's tough out there. We get it. The state of the economy at the moment is pushing you to play it safe, so all risky and innovative projects are dismissed from the get go. Survival instincts kick in, and you're just focusing on short-term gains. Understandable.


That said, tough times are also fertile grounds for opportunity. Thinking big and taking risks might not be the safest way to survive, but it's a clear way towards growth. Think Apple launching a phone with no keyboard. Think Nike taking a leap of faith on Michael Jordan. Think Airbnb re-inventing themselves during the pandemic. Now is the best time to do all the things that you've been too afraid to do, and do them better than ever.


So if you're also tired of 'good enough', reach out. And let's get to work.

Happy clients,
rewarding work.

Happy clients,
rewarding work.

Happy clients,
rewarding work.

Happy clients,
rewarding work.

"Rubber Studio has brought a design-led thinking and collaborative approach to all of the problems we're tackling and doing it all-from customer research to leading workshops."

"Rubber Studio has brought a design-led thinking and collaborative approach to all of the problems we're tackling and doing it all-from customer research to leading workshops."

Tom Waterfall

VP of Product

Tom Waterfall

VP of Product

"I value their ability to challenge us on our most basic (and oftentimes unuttered) assumptions about users, the market or the product. Can't recommend highly enough."

"I value their ability to challenge us on our most basic (and oftentimes unuttered) assumptions about users, the market or the product. Can't recommend highly enough."

Johnny Ridd

Founder & CEO

Johnny Ridd

Founder & CEO

Let's push
things forward.

Let's push
things forward.

Let's push
things forward.

Let's push
things forward.

We'd love to work with you and your team. Let's schedule an introductory call so we can get to know each other a bit better.

We'd love to work with you and your team. Let's schedule an introductory call so we can get to know each other a bit better.

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